Perhaps the largest contributor to CRM’s popularity is its promise to drive revenue growth, productivity and customer satisfaction; but if your end users are not using the system, you won’t reap any of these benefits. Your CRM system will only be effective if it’s being used by your employees. This is obvious. What’s not so obvious is how to get your employees to use the system. Many times CRM systems become ineffective after they’re implemented because CRM user adopt rates are low and employees simply are not using it. What you’re left with is the skeleton of a database, without enough meat on its bones to bolster effective reporting, sales management or communications.
Sales forecasting is important for all organizations, but it is especially critical for manufacturing companies. Not only does a sales forecast give your sales team a goal and a sense of direction, it gives the rest of your company a basis for planning, scheduling, ordering, purchasing, and other activities vital for a successful manufacturing operation. The proble is that many companies do not have a system in place to give sales reps and managers the information and tools they need for more accurate forecasts.The good news? CRM for manufacturing can change that. Here’s how.
As the adage goes, “you can’t teach an old dog new tricks” but we’re here to tell you that you can increase CRM adoption within your sales team. If your sales team is like most they are probably wondering, “we’ve always done well without CRM, why start now?” and many of them probably just see using CRM as extra busy work that will take them away from selling and really only benefit management. While you know this is simply not true, how do you convince them? We’re here to tell you that while teaching an old dog new tricks may be tough, it’s not impossible!
You know how ERP helps you improve and streamline business operations, and you know how CRM can be extremely beneficial for sales, marketing and customer service; but how much do you know about the benefits of CRM and ERP integration? Below are 6 ways businesses of all shapes and sizes stand to benefit by integrating these two business systems.
SugarCRM, one of the market’s fastest growing and most innovative CRM companies, continues to gain industry recognition with honors in 5 different categories of the 2014 CRM Market Awards. Additionally, one of the company’s customers earned the 2014 CRM Elite award for their use of SugarCRM and the impressive ROI they’ve gained since implementation.
With the right CRM system you will have access to more information about your customers and your business than you ever imagined possible, but which information matters most? The answer to that question depends on your specific CRM strategy and goals but there are some common CRM metrics that small and medium sized businesses find very helpful to make sure all departments are hitting their goals while contributing to the overall success of the organization:
In a recent survey conducted by Aberdeen, 40% of respondents reported that their sales reps are spending over 20% of their time looking for information and intelligence on customers and 7% reported their sales reps are spending more than half of their time on such activities; time that would be better spent on value-added sales tasks. This report makes it clear that something is amiss, aren’t CRM systems supposed to make information gathering fast and easy and allow sales people more time to work on selling? Yes, but more often than not, these inefficiencies are not caused by the system itself. Learn how you can ensure your B2B CRM system is delivering on its productivity promises by following these best practices. Continue reading
Over the last few years, Sage Software has introduced some modern, game-changing solutions into the market, do you know what they are, how they will impact your current Sage systems, and how you can leverage them in your ERP and CRM strategy? As long time members of the Sage ERP and CRM communities, we have made it our job to stay on top of our ever-changing industry and we want to share what we know with companies in our region. Continue reading
Excel is a great tool, but it can’t do everything- No matter how many different excel equations you know! Managing sales leads is critical to the profitability of your company. If you don’t manage those leads properly, they won’t convert and you will have wasted significant time, money, and resources marketing and bringing in those leads, only to lose them due to unsophisticated software. Here are 8 reasons it’s time to ditch the spreadsheets and implement CRM for sales management. Continue reading
Chardon, Ohio August 20, 2014- Today e2b teknologies, a Sage North America partner specializing in the sales, installation, and support of Sage 100 ERP, Sage 500 ERP, Sage ERP X3, and Sage CRM, announced an ERP & CRM Business Technology Summit for businesses interested in learning more about enterprise resources planning and customer relationship management applications from Sage Software.
How do you know if your CRM software is providing you with the benefits you hoped it would? Specifically how do you know if you are seeing the ROI you hoped for? For other investments ROI is more obvious, CRM makes things a bit more difficult but it’s not impossible to do. Seeing your CRM software ROI requires looking at more than just the numbers, you have to look at the non-financial aspects too. Below are four considerations to get you started: Continue reading
“What are my peers doing?” When a company wants to ensure they’re keeping up with the competition, this is always A questions they should ask themselves. If other companies in your industry are finding success with a certain software or strategy, it’s likely that you can too. The popularity of CRM for distribution companies is rising; according to a recent industry study, more than half of distribution companies are already using CRM and those who do not current use it have begun to line themselves up to join the rest of the crowd. Continue reading
According to Forrester research, we have entered “the age of the customer.” What this means is that in order to remain competitive, companies need to focus on customer experiences and satisfaction more intensely than ever before. According to Forrester, there are two things that companies need to work on in order to enhance customer relationships:
- Developing a deep knowledge of the customer and their businesses
- Consistent and meaningful engagement with the customer
Customer relationship management (CRM) software was designed to help companies do exactly that; but the selection and CRM implementation process is what will make or break your overall strategy. Forrester recently surveyed more than 500 professionals who have been directly involved with a CRM project in the last 36 months. The survey uncovers their most common frustrations and failures so you can learn from them and apply it to your future CRM project (s). The major findings are summarized below: Continue reading
For a long time, Salesforce has been a leader in the CRM industry, but since coming onto the scene about 10 years ago, SugarCRM has been taking the industry by storm and chipping away at the Salesforce.com’s market share. So how are these two CRM systems different and why is Sugar the fastest growing CRM system on the market? Among other small differences, there are three key differences between Sugar and Salesforce: Continue reading
Chardon, Ohio, May 30, 2014-Today e2b teknologies, a Sage reseller and Gold Development Partner, is excited to announce the addition of Sage CRM to the company’s CRM portfolio. With this addition to the practice,e2b teknologies now offers an integrated CRM solution for current and future Sage ERP customers, and has added a new option for customers working with other ERP systems, to help them develop stronger customer relationships, drive productivity, and accelerate sales. Continue reading