CRM system Comparison: Sugar vs. Salesforce (Part III)

Our CRM system comparison blog series continues with the third article on the CRM system comparisondifferences between Sugar and salesforce.
By now you probably have a pretty good idea which one will fit your needs, but we’re not done yet!  In this article we are down to discussing user experience, mobile, social, and intelligence capabilities.
1.  SugarCRM is intuitive. Salesforce is built on a 10 year old design, and not much has changed since. It’s unnecessarily complex, and customizing the interface and dashboards are a challenge with salesforce, when it’s even possible.

Sugar has the best user experience because it navigates with a common web 2.0 user interface. And, the end user can make easy customizations to this interface to make it look and navigate however they want. Most of Sugar’s functionality and dashboards are built with an intuitive ‘drag and drop’ interface, allowing the end user to mold their software to whatever shape will drive the most value. Sugar allows users to focus on customers, not data entry, and provides a better end user adoption.

2. That brings us to social CRM. Social CRM should be all about customers, and that’s that bottom line. Salesforce uses a social program called Chatter, which is not really social CRM, as it doesn’t focus on the customer, but rather internal collaboration. Even Radain6 is not real social CRM, but the monitoring of social media. These social platforms that monitor social media are never as good as the social media platforms themselves

3. When it comes to Sales Intelligence, Salesforce uses Jigsaw and Jigsaw only. It’s a premium service, meaning that it’s expensive. With Sugar, it’s not that it doesn’t provide Jigsaw if you want it, it does. Sugar just also provides InsideView and Hoovers as well, giving you far more options. InsideView is even included in your subscription of Sugar. InsideView displays directly under the account, automatically looking it up, and provides the ability to import data directly from InsideView into your account and contact fields. This gives users not only more options with their sales intelligence, but it make their sales intelligence seamless with their CRM. And a better informed sales staff always equates to greater revenue opportunities.

4. Salesforce’s mobile option is expensive, and it’ provided for BlackBerry, iPhone, and Windows. Sugar however, is available for BlackBerry, iPad, iPhone, and Android, has a much better PIM integration, and there is no need to learn mobile development, unlike salesforce.  Sugar’s mobile CRM is included within the subscriptions. Why pay extra to access your full system from a different device? With SugarCRM you don’t have to, because the full mobile solution is completely free.

Don’t miss out on the last blog in this article series, coming soon!  the final article will share the biggest and most important comparison we found, wrap up the series, and leave you with a few final thoughts!

If you missed the first entry, read it here

Catch Part II Here

CRM system Comparison

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