Opening the Door to B2B CRM Software Success

In a recent survey conducted by Aberdeen, 40% of respondents reported that their sales reps are spending over 20% of their time looking for information and intelligence on customers and 7% reported their sales reps are spending more than half of their time on such activities; time that would be better spent on value-added sales tasks. This report makes it clear that something is amiss, aren’t CRM systems supposed to make information gathering fast and easy and allow sales people more time to work on selling? Yes, but more often than not, these inefficiencies are not caused by the system itself. Learn how you can ensure your B2B CRM system is delivering on its productivity promises by following these best practices. Continue reading