Forrester Reports Most Common Causes of CRM Implementation Failure

According to Forrester research, we have entered “the age of the customer.” What this means is that in order to remain competitive, companies need to focus on customer experiences and satisfaction more intensely than ever before. According to Forrester, there are two things that companies need to work on in order to enhance customer relationships:

  • Developing a deep knowledge of the customer and their businesses
  • Consistent and meaningful engagement with the customer

Customer relationship management (CRM) software was designed to help companies do exactly that; but the selection and CRM implementation process is what will make or break your overall strategy. Forrester recently surveyed more than 500 professionals who have been directly involved with a CRM project in the last 36 months. The survey uncovers their most common frustrations and failures so you can learn from them and apply it to your future CRM project (s). The major findings are summarized below: Continue reading

The Common Causes of CRM System Project Failure According to Recent Forrester Research Survey

According to Forrester research, we have entered “the age of the customer” which in short, means companies who want to remain competitive need to focus on customer experience and satisfaction more than ever before. The best way to do this, according to Forrester, is to develop a deep knowledge and consistent engagement with your customers. A CRM system is a great way to engage with your customers, enhance your relationship, and provide them the best possible service. CRM selection and implementation, like all software projects, can be costly and affects your entire company; whether it turns out to be a positive or negative affect depends heavily on successful CRM system selection and implementation.

Forrester recently surveyed more than 500 people who have been directly involved in a CRM project within the last 36 months. The survey questions investigated four categories including strategy, process, technology, and people. The results of this survey will help you avoid common mistakes and keep you from taking the risks that cause CRM projects to fail. Below are some of the key points from initial findings Continue reading

A Digital Imaging and Printing Supply Company Selects SugarCRM and e2b enterprise for CRM Implementation

CRM implementation

Chardon, Ohio, July 16, 2013- Today, e2b enterprise, an Ohio-based Sugar reseller, announced that a leading provider of digital imaging equipment, supplies and services, has selected Sugar as the company’s new customer relationship management (CRM) solution. The digital imaging and printing Supply Company specializes in digital color workflows, complete system integration, training, support, maintenance and sales for a variety of industries.

“The company was ready to make the move from their entry-level CRM system,” said Adam Lynch, Sugar Sales Manager for e2b teknologies. “They were looking for a system which would allow them to quickly and easily import their contact and account information from the old system with flexibility to meet their specific needs. Sugar is exactly what they needed.” Continue reading