Important CRM Metrics for Small and Medium Sized Businesses

CRM MetricsWith the right CRM system you will have access to more information about your customers and your business than you ever imagined possible, but which information matters most? The answer to that question depends on your specific CRM strategy and goals but there are some common CRM metrics that small and medium sized businesses find very helpful to make sure all departments are hitting their goals while contributing to the overall success of the organization:

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