5 Reasons your CRM User Adoption Rates Are So Low & What to Do About It

Perhaps the largest contributor to CRM’s popularity is its promise to drive revenue growth, productivity and customer satisfaction; but if your end users are not using the system, you won’t reap any of these benefits. Your CRM system will only be effective if it’s being used by your employees. This is obvious. What’s not so obvious is how to get your employees to use the system. Many times CRM systems become ineffective after they’re implemented because CRM user adopt rates are low and employees simply are not using it. What you’re left with  is the skeleton of a database, without enough meat on its bones to bolster effective reporting, sales management or communications.
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