A Strategic Move- Swiftpage Purchases SalesLogix & ACT!

Article #2 of a 6 part series

After selling ACT! to Symantec, Pat Sullivan started working on a next-generation product – SalesLogix. The product was initially introduced in 1997. Sullivan’s strong following led to rapid development and huge success. SalesLogix went public just two years later and was acquired for $263 million (including ACT!) just four years later. At the time, SalesLogix had amassed thousands of loyal users and avid reselling partners. It featured a clean design similar in many respects to ACT! but had a lot more functionality that allowed it to compete against much larger systems such as Seibel (now part of Oracle), Pivotal (Aptean, formerly CDC Software), Onyx (Aptean, formerly Consona), and other popular systems of the day. Continue reading