SugarCRM and Marketo integration for Enhanced CRM and Marketing Automation

In a recent press release, SugarCRM, providers of the industry leading customer relationship management solution, announced the company’s integration with Marketo marketing automation software. The collaboration of these two innovative companies provides users with a powerful tool to optimize their lead-to-cash process by linking CRM and marketing automation. Of the integration SugarCRM Co-founder and CTO said, “With our Marketo integration, we’re now providing a unique closed-loop, deeply integrated lead-to-cash process that businesses of all sizes will find invaluable.”

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